Networking Works!
from Wikipedia -
Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. Networking A Business is a model of networking activity that, when followed, allows our business people to build new business relationships and generate business opportunities at the same time.
Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money.
NAB agrees to meet weekly with the purpose of exchanging business leads and referrals with fellow members. To complement this activity, members often meet outside this circle, on their own time, and build their own "one-to-one" relationship with the fellow member.